Digital Marketing Guides
You are finally ready to post your advertisement.
You have worked hours: from creating your campaign and conducting research to laboring over design, copy, and marketing strategy.
The process is over, and you launch your advertisement—only to face rejection.
Rejected advertisements are an increasingly common phenomenon on Facebook. While the experience may be frustrating, Meta’s tight marketing guidelines are in place for a reason.
As millions of advertisers transition to the social media platform, Meta explains that strict advertising guidelines exist to protect users from negative and fraudulent experiences.
Thankfully, there are several easy ways to meet the Circumventing Systems Policy, ensuring that your ads successfully go through the ad review process and reach your target audience.
Use the following tips & tactics to create a compliant and effective Facebook ad campaign.
Related article: How To Fix Ad Rejections Due to Personal attributes policy.
If you recently searched for “circumvent Facebook meaning,” you’ll get all your answers in this section.
Because traditional methods of marketing lack appeal for the modern customer, businesses are increasingly seeking more creative ways to promote under the radar.
Meta’s Circumventing Systems Policy maintains that any attempts to disguise the ad’s or landing page’s content qualify as circumvention.
This includes link cloaking, obscuring content or imagery, using distracting symbols or emojis, and creating new advertising accounts to run the same ads.
Meta aims to identify and reject such practices because they erode the customer’s trust in the business and the platform and contribute to a negative user experience.
If Meta has rejected your advertisement, there are several steps you can take to address the situation and re-launch your ad with success.
The first step is to diagnose the problem to identify the cause of the rejection.
Reviewers may reject your ad because it contains too many characters, symbols, or emojis. Alternatively, you may have attached misleading or malfunctioning links to your ad.
Lastly, you may face rejection if you create a new Business Manager account or ad account right after having your existing accounts disabled.
Facebook prohibits users from misusing emojis, Unicode characters & symbols in ad text and imaging. Their reasoning is these symbols are used to obfuscate words.
Although emojis can help capture your audience’s attention, you should use them with restraint and strategy.
Additionally, ads are more successful if they do not contain multiple emojis in a row.
Lastly, emojis and creative characters may prevent viewers from comprehending your ad’s content, which directly contradicts Facebook’s emphasis on transparency.
When you use symbols and emojis, place them at the start or end of a sentence and distribute them throughout your text.
This example would have way higher chances of getting through Facebook’s AI review process.
Your advertisement may not cut if it includes cloaked links, redirects, and URL shorteners.
Cloaking refers to tactics intended to conceal an advertisement’s true destination or the content of a destination page to bypass the review process.
For example, some advertisers may establish alternative landing pages for their ads that lead ad reviewers to different landing pages than those available to the customer.
Alternatively, advertisements may include misleading content to divert the reviewer’s attention.
Ensure that the link you submit for review leads to the appropriate landing page and remains the same after the examination.
Additionally, your website URL should correspond to your display link. If you use a destination URL that does not align with your display, Meta may disable your ad.
Link shorteners, such as Bitly, qualify as link cloaking and will likely lead to rejection.
Lastly, use an A/B testing software compliant with Meta’s regulations.
You can create an A/B test directly in Meta’s Ad Manager, but using third-party software may contribute to rejection.
Some advertisers may create multiple ads or business manager accounts. This contradicts Facebook’s Circumventing Systems Policy and the Evading Enforcement Policy
The Evading Enforcement Policy dictates that users may not run similar or repeat ads across different business assets or accounts.
You also cannot run ads that do not establish specific destinations or business goals across different accounts or attempt to circumnavigate these regulations.
Although Facebook typically rejects ads from repeat offenders, it’s best to stay on the safe side.
Once you have diagnosed your problem, there are several easy ways to fix your advertisements.
Whether you want to relaunch your original advertisement or create a new one, follow the guidelines below to ensure your ad’s swift and efficient approval and maximize your campaign’s profitability.
The easiest and most profitable solution is relaunching your advertisement with several crucial modifications.
First, check your ad for explicit content or references to prohibited topics. Your ad should not mention your audience’s attributes or reference certain business assets.
Ensure that your ad’s messaging is clear and prominently displayed. Your viewers should be able to understand and articulate the purpose of the ad and the nature of your business.
If this information is not clear, rewrite your copy to maximize transparency.
Next, check your copy and imaging for emojis and special characters. Amend your document to include fewer symbols or space them more evenly apart. Your emojis should not detract from your messaging or compromise the clarity of your ad in any way.
Afterward, check all your links to ensure that they lead to the destination you want your customer to reach. Do not edit or amend your links in any way after you have submitted your ad. Do not include link shorteners or create discrepancies between your link’s URL and display text.
Lastly, ensure that your advertisement is running on only one business account.
Once you have made these fixes, you can relaunch your ad and assess the next steps.
If you relaunch your ad and it is met with disapproval once again, it is best to delete the advertisement entirely, so it does not appear in your account.
Should your account feature too many disabled or rejected ads, you may face rejection more frequently in the future.
Deleting the advertisement can help protect you against ad rejection—or worse, having your account or Business Manager disabled.
Additionally, if you appeal a rejection and a human reviewer denies your appeal, delete the ad to prevent damage to your account quality.
If you believe you have not violated Meta policies, you can request a review of your advertisement.
This ensures that a human reviewer will view your ad and determine its eligibility on the platform.
There are two avenues you can take to get your ad reviewed.
If your account is still accessible, you can quickly request a review by navigating to the ad level of your campaign, clicking “edit,” and then clicking the “request review button.”
You can also log into your account, navigate to account quality, and follow the steps outlined under the best advertisement.
Your account must be accessible to submit an appeal, though there is an alternative solution for those who cannot access disabled accounts.
If your account is no longer accessible, you can request a review from the Account Quality tab.
Although you will not be able to edit your ad, you can appeal for a review of your account quality to regain access to the account and the advertisement in question.
If you have exhausted your other options, you can always contact Meta customer support to reach someone who can help you.
Meta’s Facebook Business Manager Chat Support function is responsive and efficient, and you may be able to resolve your problem within minutes with the proper assistance.
You can also read FAQs or troubleshooting guides to determine additional solutions to your problem.
We hope that you were able to understand what is circumventing systems policy on Facebook.
Successful advertising often takes time and practice.
Do not be discouraged when you encounter rejection—it is part of the process, and you can quickly learn from your mistakes.
Identifying the problem and seeking a solution is the best way to ensure that your future campaigns run without disruption.
Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets.
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