Digital Media Planning & Buying Services

Facebook ads manager screenshot with results

Are you looking to outsource your ongoing customer acquisition? Or maybe you’re looking to launch an online event. 

Either way, getting the right people to see your offer and act when prompted is key to success. 

With my digital media planning & buying services, you can expect an increase in visitors, customers & revenue from paid media channels.

Who’s this for?


If your main goal is customer acquisition, this works best for established brands with market-tested products/offers and an online checkout process:

  • DTC e-commerce brands
  • SaaS brands
  • Digital info product & subscription businesses

It also works well for brand awareness goals (video views, reach, traffic, e.t.c.)

It can work with lead generation campaigns as long as there’s a fast, ironclad sales process.

How it works / step-by-step process

  1. Discovery interview – understanding your goals, challenges/obstacles, history/results & resources.
  2. Account audit – understanding results & ad metrics of existing campaigns. Analysis.
  3. Strategy brainstorming – figuring out the most effective use of resources to achieve the campaign goal.
    1. Setting a goal & mapping out KPIs
    2. Choosing an ad/media platform/s
    3. Choosing campaign type, length, optimization event, schedule & budget
    4. Choosing Audiences/keywords
  4. Creative development – creating platform-optimized ad images, videos & copy.
  5. Technical setup – Pixels, conversion events, Conversion API, e.t.c.
  6. Campaign setup/scheduling.
  7. Monitoring, optimization & reporting:
    1. Monitor campaign performance against pre-set KPIs.
    2. Optimize campaign performance to improve results.
    3. Provide reports on campaign performance.

What’s included

  • Initial account audit;
  • Initial strategic planning & consulting – up to two-hour session (or more if needed);
  • Tech setup – pixels, conversion events, APIs, e.t.c.
  • Campaign setup & management;
  • One monthly performance report;
  • Direct email support;
  • One monthly call for up to an hour.

What’s not included


How to get started


To get started, fill out the form below, and if it’s a good fit, I’ll reach out to you!